Carl Rogers

Our 10' x 10' booth is booked – we’re off to Microsoft TechEd 2007  - June 4-8 in Orlando, Florida.   12,000 attendees, over 350 exhibitors – and us!   The challenge for us is how will we manage to be found by those that have an interest Read More

Those within the information technology field are very aware of India – the name is synonymous with ‘outsourcing’ and ‘off-shoring’.  Consequently, for many, ‘India’ is a threat.   But few of us, myself included, know much about India the Read More

Some great news received during the week - we have been invited to present a whitepaper at the ‘Third Annual Global Compuware Partner Summit’ in Detroit during 5-7 June 2007.   The whitepaper, titled ‘The Art of Balance – and the Application Read More

I often encounter the following mantra when working with customers and project teams who are looking to improve their development processes:  ‘We’ve got to improve our traceability!’ However, when I probe a little deeper to try and understand Read More

  A recent MIT Sloan Management Review article extols the value of ‘Finding the Right Job for Your Product’.  The thrust of the article is that:   ‘A “job” is the fundamental problem that a customer needs to resolve in a given situation.’ Read More